profile: alice butunoi of la vie boheme jewelry

When we first laid eyes on La Vie Boheme Jewelry (French for the Bohemian life…love it) it reminded us of spiderwebs…as in No Doubt’s 1995 hit song “Spiderwebs” with the catchy lyrics (insert Gwen Stefani fake voice here)…

I’m walking into spiderwebs
So leave a message
And I’ll call you back

A. we’re most likely not going to return that message BUT… B. the good news is that the association made us fall even more in love with this magical, boho chic jewelry line.

Like the intricate weaved metal Alice Butunoi creates for her La Vie Boheme jewelry collection, her journey into jewelry making is paved by many creative roads. Born in Romania, as a young girl Alice was exposed to wonderful cultural events in its capital Bucharest. Inspired by a childhood filled with art and design, Alice later earned a Master’s degree in architecture. After moving to the United States in 1992, she enrolled in the illustration program at Rocky Mountain College of Art and Design in Denver, CO. It was then her career began to transform; diverging from architecture to fine arts and illustration, to graphic design and advertising. Along the way architecture has always been the grounding creative force in her work, helping her discover the process of working from abstract to real, and how to draw from the universal design rules that govern and guide the visual arts. Alice learned how to reapply these rules in unique and innovative ways for her new line of work: jewelry design.

Alice’s love for jewelry recently put her on this new path which tapped into a place of conception buried deep within her. As Alice herself so eloquently tells it:

“A poetic and vividly visual place where abstract visions form, where Impulse, Instinct, Creativity and Intuition, ebb and flow, take turns, contend and concert ultimately giving way to Objects of Adornment glowing with Love. This love is at the center of my work, it motivates me, it helps me shape and refine my creations, develop new designs and it defines the romantic personality of my brand. As a designer I strive to bring before the viewer engaging, memorable pieces that bypass ephemera and fashion trends: jewelry that is evocative, authentic, and timeless.”

Described with so much passion and enchantment how could you not want to be adorned in these jewels?!? Learn more about Alice below, visit La Vie Boheme Jewelry for more information and follow La Vie Boheme’s Instagram here

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Alice’s Favorites:

piece from the Alice York collection:
‘Utah Desert” collar necklace; recycled vintage fur, weaved metal chain and semiprecious stone beads

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personal piece of jewelry you own:
My silver charm necklace

sentimental piece of jewelry you own:
My engagement ring…a very beautiful cushion cut sapphire mounted in a delicate vintage setting

type of jewelry to receive as a gift:
rose cut diamonds

type of jewelry to give as a gift:
a piece that holds a meaning behind it

latest jewelry trend:
symbolic, dark, mystical, avant garde

piece of jewelry you fantasize about owning:
anything designed by Karl Fritsch

fashion designer:
Gary Graham

shoe designer:

handbag Designer :
Silent People, Italy

t-shirt designer:
Krystian Lorenzana

sneaker brand:

Dolce & Gabbana Light Blue

beauty products:
Estee Lauder and Mario Badescu


nail color:
forest green

hair products:

hair salon:
West Park Row Salon, Clinton NY

vacation spot:
The Dominican Republic

Sundance Mountain Resort

Romanian Garden in Sunnyside, NY

American Craft and Communication Arts

BOOM portable wireless speaker


7 questions with Alice:

who is your hollywood crush?
Daniel Day Lewis

how would you describe your style?
subtle Bohemian

what is your secret obsession?
dark chocolate

what was your childhood nickname?

biggest turn on:
humor and a sexy smile

if nobody ever found out…
I would tattoo myself

i would just about do anything for…
my family