profile: gaye straza of kai fragrance

if you have never tried or at least heard of the fragrance Kai then you are a. missing out big time and b. are living under a rock because this fragrance is by far one of the deuxmoi gals favs. the notes of exotic white flowers in this bottle of stimulating delight makes us want to grow out our locks and live like a mermaid. so all this emotion got us thinking…who is the genius behind this blended liquid love??? her name is Gaye Straza. she developed Kai for the first time in the late 90’s for herself, however, after a beauty editor in nyc got a whiff of the stuff, Straza started selling it at her own boutique and it took off from there. the first time she heard the name Kai was when a friend introduced Straza to his brand new baby. she loved the way it sounded and the way the letters fit together on a page, once she found out it meant ocean in hawaiian it sealed the deal.  that was over 15 years ago when the name Kai was uncommon, now it’s become quite popular. coincidence? we think not. find out more about Gaye below and go to to view the entire Kai product line (we love the linen spray. it’s especially nice for when a gentleman caller comes over)…


gaye’s favorites:

fragrance note in Kai:

Kai body product:
body butter

Kai home product:
we use the fine linen wash all the time because we are almost always in the water somewhere

Kai oil OR eau de parfum:
eau de parfum in the morning then the oil for touch ups but if I had to chose one it would be the perfume oil

gardenia or any white exotic that’s not overpowering

helmut lang

shoe designers:
havaianas and either louboutin or manolos

t-shirt brand:
tank tops by velvet

sneaker brands:
jack purcell smilies and nikes for working out

beauty products:
révive, dr. schulze superfood, lots of water and elta md sunscreen

eb and armani

hair salon:
nine zero one in west hollywood

water and wine but not necessarily in that order

vacation spot:
los cabos but only when i’m staying at….

one and only palmilla

café habana in malibu

place to shop:
malibu, everything is within walking distance

we just launched our “lifestyle by kai” blog less than a year ago and i’m having lots of fun sharing bits and pieces of our lives here. i adore goop as well.

harpers bazaar and condé nast traveler

a small black leather over the shoulder bag with copper studs all over it

i’m technologically challenged so i don’t think this applies to me

housewarming gift:
a corkcicle

veuve clicquot and caviar with all the accoutrements


5 questions with gaye:

what are you currently craving?
a nice warm day on the beach

secret obsession?
once i tell you it won’t be a secret!

hollywood crush?
the usual suspects, george clooney, ryan reynolds…

i would just about do anything for…?

if nobody ever found out i would…?
never tell anyone