profile: minnie mortimer for boast

we love a good collab. so when photographer and designer Minnie Mortimer got together with tennis brand Boast to design her signature collection for the label we knew it was going to be dope. Mortimer and Boast first got together in december 2011 when she designed a simple, yet chic, classic striped polo dress for the brand. this past spring marked the release of her second collection for Boast, for whom she serves as both designer and creative consultant. the Boast brand, which was conceived in 1973 by the field club of greenwich’s tennis pro, Bill St. John was an ode to the badass tennis players of that time…think connor and mcenroe. their ‘so what, who cares’ attitude and grand slam titles made them the hotties of the tennis circuit. St. John, a former all-american squash and tennis player at cornell, started peddling boast from club to club and soon the squash teams at yale, harvard and princeton were sporting Boast gear. we love how Mortimer’s collection embodies this heritage and the style of her line is a little bit west coast (where she is based) and a little bit east coast (where she was born and raised…holla!). Mortimer’s love for the court; “tennis was a big part of my life as a girl” and appreciation for art and design (she has lived in paris and traveled the world as a photographer) makes her partnership with Boast a perfect pairing. check out Minnie’s spring and fall 2013 collection (how hot are the shorts?!?) for Boast available at www.boastusa.com and her favorites below…we also threw in a pic of the Boast x Tretorn sneakers because they are SICK…also avail on boastusa.com (btw, that’s their sig maple leaf on their gear and sneaks…not that other leaf you might be thinking of).
BOAST W MINNIE MORTIMER STRAPELESS DRESS WHITE
BOAST W MINNIE MORTIMER SLEEVELESS DRESS WHITE
BOAST W MINNIE MORTIMER SWEATSHIRT GREY
BOAST W MINNIE MORTIMER SWEATSHORT GREY
BoastFall2013Women'sSweatshirt_3QuarterSleeve_Blue
BoastFall2013Women'sShorts_Sweat_Blue9_5
BOAST W MINNIE MORTIMER SWEATSHIRT RED BLUE
130307-4540-blue-womens pro
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minnie’s favorites:

Boast polo:
white with blue and red trim

Boast dress:
the polo tennis dress i did for them

Boast tee:
plain with embroidered leaf

Boast accessory:
tote bag

Boast men’s piece:
polo

aspect about Boast’s history:
it’s birth in 1973 – it captured the moment in history when sports and athletes where what they should be

look for the court:
crisp whites with pop color trim

clay or grass court:
grass!

brand of tennis racket:
head

brand of tennis sneaker:
tretorn

designer:
carven

shoe designer:
charlotte olympia

scent:
fracas

beauty product:
beauty counter body oil

makeup:
dior show mascara

hair product:
everything phylia

hair salon:
byron and tracy bev hills

nail color:
essie mademoiselle

accessory:
rolex

restaurant:
axe venice beach

hotel:
hotel du palais in biarritz

vacation spot:
tangier morocco

website:

gadget:
canon 6D

magazine:
scene

website:

weekly or monthly splurge:
great japanese food

candle:
rodin

housewarming gift:
edelweiss chocolates